About

We do the work, and we're the ones you call.

Execution Partner is three people. There is no junior bench and no account-manager layer, so the names below are the ones on your first call and the ones doing the work in month three.

Who you get

The three of us.

Every engagement gets all three of us. The people on your first call are the people who build the work and run it in month three. No junior bench, and no account manager in between.

The three Execution Partner founders in a working session with a client, reviewing the client's numbers on a screen
Brian Redden

Brian Redden

Co-founder · Growth and the engagement

Midlothian, Virginia

Thirty years building and scaling service businesses, including one he took through a private equity transition from one brand in one state to six across five. He runs the first conversation and the working session, and he is the one who structures the engagement.

$100million
The service business he scaled through a private equity transition, from one brand in one state to six across five.
22,000
Inbound leads a year he oversaw, with the routing and call-center systems that turned them into revenue.
Deane Boone

Deane Boone

Co-founder · Finance and the numbers

Washington, DC area

Twenty-one years in finance and analytics, most recently running the analytics infrastructure for an $8.7 billion firm. He owns the four numbers, the Monday page and the reconciliation, so a figure on your page ties to your books.

$8.7billion
Annual revenue of the firm whose analytics he managed, plus $2.1 billion in acquisition integrations.
$1.7million
Untracked revenue he recovered through attribution and pipeline engineering, across more than 500 automated workflows.
Garrett Musser

Garrett Musser

Co-founder · The system

Virginia

He built the platform the six workflows and the Monday page run on, and the site you are reading. If the question is what the system does, what it should do, or what the data underneath it says, he is the one who answers.

28years
Of one client's history, stitched out of three systems into one record per household, rebuilt every Monday at 7:00 with nobody touching it.
6
Pieces of work on one platform, each with a written rule for when it stops and hands the decision to a person.

Where we stand

Three things we are direct about.

Why we built this

Additive, not disruptive

Most owners do not have the time or the team to keep up with what the technology can do now. We sit on top of the systems a business already uses, build what it needs, and then stay and run it.

The name is the promise: an execution partner, not an advisor and not a vendor.

On the technology

The field is new, and we say so

Most of the meaningful advances happened recently, and anyone claiming decades of experience with what is possible right now is describing something else.

We are honest about what the tools can and cannot do today, and we build the parts that move the four numbers.

How we go to market

We do not show up cold

We come in through operators with real standing in their industries, and we put real people in real markets, meeting owners in person. That is how owners want to be approached, and it is how trust gets built fastest.

It is also why we work with agencies and area partners in markets we are not in yet.

Fit

Four things we get mistaken for.

We are direct about this so the fit is clear early, and so nobody spends a month finding out.

Not a consulting firm.

We do not sell hours and we do not hand off a deck. The deliverable is work that runs in your business.

Not a marketing agency.

We build what the marketing runs on, and we work alongside the agency you already have.

Not a software vendor.

We do not sell you a tool and leave you to configure it. We configure it, then we run it.

Not a one time project.

The work needs ongoing care, so we stay. If a number moves the wrong way, you hear from one of us.

Bring us something worth doing well.

The first conversation is fifteen minutes and direct. You leave with the questionnaire and a signed confidentiality commitment.

Book a 15 minute call → Our Process