Answer every call
Calls after 5 go to voicemail. The ones who don't leave a message call the next company on the list. The phone gets answered and booked while the truck is still running.
- Call rings
- Answered
- Booked or routed
- On your calendar
For home services owners in the Mid Atlantic
You run the jobs.
We run the
phone after hours.
follow up on every quote.
calls to past customers.
numbers you never look at.
A senior team finds the four numbers that say whether your business is working, then does the work that moves them, on the software you already run.
● The first two steps are free
Carpet cleaning · 28 yrs · 3 locations
1New leads71last yr 34 · +109%
2New customers40last yr 29 · +38%
3Cost to sell$6,790213 leads · $32 each
4Gross marginFrom the books, monthlywaits for the close
Revenue invoiced · 13 weeks+64% vs last year
2026 · $32,444 this weekSame weeks, 2025
Win-back list sent 7:00 to 7:04. 95 customers, 16 held out as the control.
Paid search is buying back your own customers. $2,670 of it so far.
Retrieved, never estimated
Nobody built a spreadsheet
The four numbers
Can you say these four out loud?
Most owners can manage one of them without looking it up. The other three are spread across three systems and a bookkeeper's head. Every piece of work we run is aimed at these four.
01
How many people asked you for a price last month?
Phone, form, text or a referral. Everyone who wanted a number from you, whether or not you ever quoted them.
leads a month
02
How many of those became a paying job?
New customers only. Not repeat work, and not upsells on jobs you already had on the books.
new customers
03
What did it cost you to win them?
Salespeople, commissions, the agency and every ad dollar over the last twelve months. Not the office, not your own pay.
dollars, last 12 months
04
What was left after the crew and the materials?
The percent that survives the job itself, before the office, the trucks, the insurance and you.
percent
Together they answer one question: what does a new customer cost you, and what is that customer worth. Everything else we run is in service of moving them.
The four, defined →What runs
Six pieces of work.
Each one runs in the background on the tools you already have, and each one has a written rule for when it stops and hands the decision to a person. One goes first, chosen by which is cheapest to run and fastest to read in your numbers.
Chase every quote
Estimates go out, nobody follows up past the second try, and the ones from four months ago are just gone. The follow up happens whether anybody remembers or not.
- Estimate sent
- Day 1 · 3 · 7 · 14 · 30
- Reply handled
- Booked or closed
Bring past customers back
The people most likely to buy again are the ones nobody has called in a year. Every Monday the list builds itself from customers serviced this month last year who have not been back.
- History stitched
- Monday list
- Suppressions
- Bookings in the record
Know which ads made the phone ring
Paid search gets the credit for customers who were coming back anyway. Every lead is matched to the customer record the day it arrives, so the spend question lands with a number attached.
- Click or call
- Matched to the customer
- New or returning?
- Spend by outcome
One page where you stand
The numbers exist somewhere, in three systems and a bookkeeper's head, never on the same page. Every Monday: the four numbers against the same week last year, what ran, and what moved.
- Every job, call, invoice
- One record
- Four numbers
- Monday email
Keep customers warm
The only time customers hear from you is when you want something. A thank-you after the job, a review ask, a seasonal note, on the cycle they already buy on.
- Job done
- Thank-you
- Review ask
- Seasonal note
The six in full, with what it costs and what happens if you stop →
How it goes
Three steps from the first call.
The first two are free and end with your own numbers read back to you. Nothing is priced until after that.
This week
A 15 minute call
How you got into this, and what is taking most of your time. You leave with a short questionnaire and a confidentiality commitment, signed by us, running one way.
Week 1 to 2
A working session on your numbers
We find the four numbers and the moves worth making. You leave knowing what they are and what we would do about them, whether or not we work together.
From week 3
We scope one fix, then run it
The phone, the follow up and the Monday page, each with a written rule for when it stops and hands the decision to a person.
30years
Growing service businesses, including one that went from one brand in one state to six in five.
21years
Connecting data to revenue at enterprise scale, including analytics for a firm at $8.7 billion in annual revenue.
$1.7million
Untracked revenue recovered through attribution work, before any of it was our own practice.
Zero
Zero new logins. Everything runs on the CRM, scheduling and payment tools you already have.
Proof
One client's real record, published with permission.
Chem-Dry of Richmond, a carpet cleaning franchise with 28 years of history across three systems. Every number below is retrieved from their record, not estimated, and nothing is rounded in our favour.
Revenue invoiced+64%Week of Aug 17, against the same week last year.
Win-back list~100Customers a month who would have been forgotten.
Paid search41%Of a year's spend had gone to people who were already customers.
Monday morning4min7:00 to 7:04, the list built and sent, nobody touching it.
None of it was new spend. It was their own numbers, put somewhere somebody could act on them.
Read the case study →FAQs
Questions owners ask first.
How fast will we see something?
The working session is inside two weeks of the first call. The first workflow is usually live within weeks of scoping it, and the Monday page starts the week after we have your data.
Do we have to switch software?
No. We work on top of what you run today. If you have no CRM at all we will set one up, but we do not move anyone who already has one.
What does it cost?
Every engagement starts with a free working session on your numbers. We price after we have seen them, against what the four moves are worth to you, and we will tell you on the call if we are not the right fit.
Are there charges besides your fee?
One. The phone line, the texting and the follow up messages run on metered services. Those are itemized on every invoice at cost, separate from our fee. For most businesses it is a small line, and we tell you the expected range before anything goes live.
We already have an agency.
Good. We will read from their system and leave it alone. Most of our clients came to us with an agency already in place.
What happens if we stop?
Your data, contacts, written content and domain come back to you. The systems we run are ours; if you want them rebuilt on your side, that is a separate quoted project.
Who actually does the work?
We do. The people on the first call are the people who build and run the work, and there is no account manager between you and us. If something is wrong you tell one of us.
What if we do not know our numbers?
That is the normal case, and it is the reason the session is free. Leave blank whatever you cannot answer. Blank is an answer too, and it tells us where to start.
Ask for the 15 minutes.
Leave a name and a way to reach you. One of us replies, usually the same day, with two or three times for the call. You leave the call with the questionnaire and a signed confidentiality commitment, whether or not we work together.
Have numbers already? Send what you have of the four numbers and we reply to those instead.