Industries

Roofing companies.

Two different businesses in one year. A storm week is a volume problem where every unanswered ring is a job someone else took. The quiet weeks are the opposite: a drawer full of estimates and nobody working them.

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstAnswer every call. A storm week is a volume problem before it is anything else, and a missed call in one is a job that went to whoever picked up.
ThenChase every quote, for the estimates the quiet weeks left behind.
Number that movesNew leads first, because calls you were already paying to generate stop going to voicemail.
Hands off whenThe caller has damage that needs an adjuster conversation, or wants a number nobody has looked at yet.

No client of ours in this trade yet. A roofer who answers every storm-week call books the jobs the phone was already delivering. We would read that in new leads inside the first month, and in new sales the month after.

The constant

The same six, in this order.

Nothing here is built for roofing specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every callGoes first
03Bring past customers back
04Know which ads made the phone ring
05One page where you stand
06Keep customers warm

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your roofing business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.