Industries

Plumbing companies.

Nobody misses the burst pipe. What gets missed is the person who called on Tuesday about a water heater they were going to replace anyway, got voicemail, and called the next plumber.

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstAnswer every call, with the rule that a non-emergency still gets booked instead of dropped. That is the whole gap.
ThenChase every quote on the planned work: repipes, water heaters, anything with a decision attached.
Number that movesNew sales, out of calls that were already ringing.
Hands off whenAnything urgent, immediately. Nothing about an emergency is guessed.

No client of ours in this trade yet. This is the cheapest first fix in the trade, because the demand already exists and is arriving on a phone line you already pay for.

The constant

The same six, in this order.

Nothing here is built for plumbing specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every callGoes first
03Bring past customers back
04Know which ads made the phone ring
05One page where you stand
06Keep customers warm

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your plumbing business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.