Industries

Pest control companies.

This is a subscription business that does not think of itself as one. Churn shows up as a thinner route six weeks later, by which point the customer is gone and nobody can say exactly when it started.

Book a 15 minute call → Send the four numbers

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstOne page where you stand. A thinning route is a number problem weeks before it is a scheduling problem, and nobody is looking at it weekly.
ThenKeep customers warm, so the plan renews before the cancellation gets considered.
Number that movesGross margin. A full route and a short route cost nearly the same to run.
Hands off whenSomeone asks to cancel. That is a person's conversation, not an automated one.

No client of ours in this trade yet. Retention is the whole model here, so this is the one trade where we start on the Monday page rather than the phone. You cannot fix churn you cannot see.

The constant

The same six, in this order.

Nothing here is built for pest control specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every call
02Chase every quote
03Bring past customers back
04Know which ads made the phone ring
05One page where you standGoes first

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your pest control business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.

Book a 15 minute call → All trades