Industries

Landscaping and lawn care companies.

Six weeks decide the year. The phone is unanswerable in spring and silent by August, and the customer who bought a clean-up last October is never asked about this one.

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstAnswer every call for the six weeks of spring that decide the year.
ThenBring past customers back for the other forty-six, on the seasonal cycle they already buy on.
Number that movesNew leads in spring, new sales the rest of the year, off a list you already own.
Hands off whenA quote needs a walk of the property before anyone commits to a number.

No client of ours in this trade yet. Seasonal trades get the most out of the past-customer list, because the buying cycle is already annual. The work is telling people it is that time again, on time, every time.

The constant

The same six, in this order.

Nothing here is built for landscaping and lawn care specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every callGoes first
02Chase every quote
04Know which ads made the phone ring
05One page where you stand
06Keep customers warm

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your landscaping business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.