Industries

Electrical contractors.

The ticket sizes are large and the decisions are slow, which is the worst combination for a follow-up that lives in somebody's head. A quote from March is still live in July, and nothing in the business knows that.

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstChase every quote, on a longer sequence than a same-week trade needs. These decisions take months, and the follow up has to still make sense in month three.
ThenOne page where you stand, because open quote value is the number that actually forecasts this business.
Number that movesNew sales, on quotes that have already been issued and already cost you the site visit.
Hands off whenThe customer comes back with a scope or a code question.

No client of ours in this trade yet. One recovered panel upgrade or generator usually pays for the work that recovered it. That is why this trade starts on the quotes and not the phone.

The constant

The same six, in this order.

Nothing here is built for electrical specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every call
02Chase every quoteGoes first
03Bring past customers back
04Know which ads made the phone ring
06Keep customers warm

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your electrical business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.