Industries

Carpet and upholstery cleaners.

A cleaning business is a repeat business that mostly forgets to repeat. The customer list is the asset, it is usually spread across two or three systems, and the person who would call it has a route to run.

Book a 15 minute call → Send the four numbers

The call we would make

Which piece goes first.

One goes first, chosen by whichever is cheapest to run and fastest to read in your numbers. In this trade, here is the order and why.

Goes firstBring past customers back. The list builds itself every Monday from customers serviced this month last year who have not been back.
ThenKnow which ads made the phone ring, because once the history is in one record you can finally see who you are paying to win twice.
Number that movesNew sales first, then cost to sell once the ad spend question has a figure attached to it.
Hands off whenA reply reads like a complaint. That comes to us, same day.

A 28 year old franchise, history stitched out of three systems into one record per household: about 100 customers a month who would have been forgotten, and the same history showed 41% of a year's paid search spend had gone to existing customers. Read the case study.

The constant

The same six, in this order.

Nothing here is built for carpet and upholstery specifically. The six are the same in every trade we run; what the trade decides is where you start.

01Answer every call
02Chase every quote
03Bring past customers backGoes first
05One page where you stand
06Keep customers warm

Each has a written rule for when it stops and hands the decision to a person. The six in full, on Our Process.

Send the four numbers

What we would run for your carpet cleaning business.

Send what you have and we tell you which piece we would run first and what we would expect it to move. The first two steps are free either way.

Send what you have of the four numbers

The short version of our questionnaire. Leave blank anything you don't know; that is an answer too and it tells us where to start. One of us reads it, usually the same day, and the confidentiality commitment comes back with our reply. Want it in writing before you share a number? Check the box at the bottom and we send that first.

Where the reply goes. A mobile number means we may text you back; reply STOP any time.
Per month
Per month
Salespeople, commissions, sales and marketing managers, agency, all ads. Not office overhead or your own pay.
Percent left after materials, crew and equipment on the job
Optional
A sentence or two is plenty

Is that your week?

Fifteen minutes on the phone and you leave with the questionnaire and a signed confidentiality commitment, whether or not we work together.

Book a 15 minute call → All trades